KWF Co. Rebranding
KWF Co. came to our team in need of a rebrand, to move the company to a shorter, more memorable acronym. As part of the rebranding, a new identity system was created in tandem with and released alongside the new website, as well as brand standards documentation. To achieve such a hefty goal, we implemented agile methodologies to speed up and streamline our process.
Presented as two “websites”, we built one website on a custom-designed, responsive WordPress content management system with one central access portal for easy site management. A unique home page was built to accommodate for the two KWF brands, featuring distinct “services” that each side of the site has to offer so users can quickly identify what they are looking for.
Including both logos prominently in the footer of every page ensures users can easily move between the two companies, to showcase how they work together for a common goal. We also incorporated versatile mega-menus and responsive menus to ensure this cross-site ability was easy to access.
Responsible for
Brand Identity Design
Site Architecture
UX Design
UI Design
Visual Design
Creative Direction
Q/A + Pre-Launch Strategies
Contributors
Nick Nelson, Website Development