Branding

Logos are much more than a mark. A brand’s identity brings each unique idea, company or event to life. I help companies create identities that speak their truth - share their message - and propel their mission forward.

Coders of TMRW

Coders of TMRW is one of the non-profit venture’s of Tessa Kriesel, Head of Developer Community at Twitter, who dedicates some of her spare time to teaching the newest of minds the invaluable art of coding.

The brand is a tongue-and-cheek tribute to the new minds of tomorrow, and the task at hand, technology. The vibrant color palette, paired with photography of the students themselves, creates a playful, yet professional brand which will attract not only the students, but their parents as well. (The best part: if the adults want to get involved, the classes are offered in all age ranges.)

Responsible for

Branding & Identity Design
Comprehensive Brand Guidelines
Stationery Design
Print Production

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Dawn of a Dream 2017

The Dawn of a Dream Gala is a yearly event held by the Children’s Cancer Research Fund, which supplies a large portion of their yearly funding. I worked closely with the CCRF team to create the overall theme for the 2017 Gala.

Responsible for

Branding & Identity
Event Collateral Design
Print Production
Promotional Design
Direct Mail

Contributors

Be Events, Event Design & Production

Lasker Jewelers Event Branding

Lasker Jewelers has long been a Rochester, MN institution. Located next to the Mayo Clinic, the jewelry store has served as a place to buy gifts, find a cherished momento, and to celebrate love. The Lasker Jewelers team came to us with a unique opportunity and way to celebrate their history and their customers with a one-time, yearly event - offering 50% off of their already reasonable prices. I created a high-end suite of marketing collateral including direct mail, billboard design, and various other print materials to share with consumers on foot. The branding extended from the print pieces, all the way to the custom packaging each purchase was sent home in.